Friday, 16 October 2015

LONDON FASHION WEEK SS16 | ETHOLOGIE BY JASPER GARVIDA AND BLOGGER COLLABORATION

A few of you may or may not know, that I attended London Fashion Week this year.It has been a while since I made an appearance to the bi-annual event, that sets the fashion world ablaze. I don't like to brag about going, but I make it a point to really understand the upcoming trends and inspirations for the season ahead. That being said, I eagerly like to discover designers that tickle my creative senses and get my fashion mind excited. I'll be writing about my overall experience in a separate post, but for now I wanted to share with you my favourite show. On day 3 of London Fashion Week, I attended the Ethologie show, which is the brain child of designer extraordinaire Jasper Garvida. Hosted in Essie Carpets a Persian rug store, in the heart of Mayfair. We were transported to a Moroccan dream world, filled with colour, embellishment and a sense of Moroccan heritage, that was modernized for the 21st century woman.

ETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOW



As soon as the lights dimmed, the  crowd grew quite and the sounds of the  melodic tunes burst onto the catwalk; I was instantly in awe at this breathtaking collection. The inspiration for the collection followed the story of a young woman on her way to her native Morocco, where she discovers the land and heritage  of her ancestors. It was difficult to pick my favourite piece, as you could tell the workmanship, detailing and individuality that each piece had really intrigued me. What I also loved, is that Garvida included black models in his show. Something that has been lacking in the catwalks, especially during fashion week. It helped showed the diversity of the collection, and showed that every woman, no matter what they looked like, can look beautiful. 

ETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOW

Now I am excited to share this all with you, but I will be working with Ethologie, as one of the exclusive bloggers who is having a dress from the show designed for me. I have already had my fitting and sat with Jasper to choose and design my dress. I am also going to be receiving a bag from Brix + Bailey, the brand that provided the accessories for the show. I am truly blessed and cannot wait to see the final dress and style it up for you guys. 

ETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOWETHOLOGIE BY JASPER GARVIDA SS16 LFW SHOW

It was truly a breathtaking show and I am so happy to be working with the brand. If you had to choose, which would be your favourite dress?
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6 comments

  1. LOVE these dresses :) Just found a new favourite designer :)

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