Saturday, 13 August 2016


On the 13th of February 2011, I started this blog and a year later, I started FBL Bloggers and the #fblchat. I have said it over and over again, that this blog was started with naivety. I never wanted to be the next Michelle Phan or Zoella or super blogger, I just wanted to have a place to voice my opinion, share my creativity and have a voice. When I was 20 years old, I didn't think I mattered. I wanted a place where I could show everyone who I am, and what I could do. I feel that blogging has allowed me to do this. You see, by opening myself up with my lifestyle series (it's ok series), constantly improving my content and working on my photography, and working on some amazing projects (Westfield, Black Hair Magazine & Kurt Geiger). I have truly transformed my life, realised that I can do anything I put my mind to, and grown with so much confidence in my ability. I say this after reflection, and I mean with 9 months of reflection. Have you clocked that I started this blog in FEBRUARY 2011? Yes, and in previous years I celebrated my blog-versairy. The reason I didn't, was because I was bored with blogging and I didn't feel like I had achieved what I wanted.

Look What I GotHippy in Notting Hill

As an ambitious woman, I have always had an idea of what I wanted to achieve and I thought my blog and opportunities were stagnating. Through opportunities, going to the same events, doing the same thing. I was bored. Things had changed from how blogging was a few years ago. Now, you can be blogging/Instagramming or You tubing your way to stardom, in a few months and get amazing opportunities. In the past, you'd have to work a few years to get amazing opportunities.  As a digital marketer, I understood this. As a changing digital landscape led to higher competition, better knowledge in blogging/content creation and thus more opportunities. I got that, I acknowledged it.. but as a creative, it bothered me. I realised, that even though FBL Bloggers was my baby, I put a lot of time into it and not my blog. When I would go to events, you'd all be so lovely about how you loved the network and said oh your FBL! or your #FBLCHAT. In this moment,  I felt I didn't have an identity again. I was this entity, but really I am Jessica. I am not an entity. I was lost, frustrated and just kept on pushing with "blogging" cause that is all I had known for the last 5 years.  So I didn't feel like I should celebrate, because what had REALLY changed?

Fur Gilet Blue Suede boots

The moment, I started to check myself was when I had a few chats with certain blogger friends ( Christine, Banke, Charlotte, Josh, Albertine )  and my  friends & family too.They validated my success and would tell me how proud they were of me. Call it what you will, but that is what I needed to hear. They acknowledge my hard work, and it made me feel better. After taking myself out of the blogging bubble this year. I decided to think about why I started this blogging journey. I am a creative and wanted to create content, and so I will continue to do so. How I do it, is the issue. I need to shake things up, if I want to see change and reach where I think I should be. Whether that be even better content, relatable copy or Youtube (my next step), if I want to be happier, I need to think outside the box. I also need goals, for this site. I can no longer blog as a "hobby" in fact I don't do that anymore. It is kinda like my 2nd job after working in social media and running FBL Bloggers. However, I need to realise that I need to do all of this in my own time and enjoy what I am doing. It isn't a race, I am not forced to create content... I WANT TO.

Fur Gilet

So from here on, I declare that I will continue to collaborate and work with brands I love, and I will do Youtube (eventually). Most importantly, I will continue to blog for me and enjoy it. Sometimes we have times of doubt or frustration. But use this frustration to recognise  your successes and restructure your strategy. What do you think?

Fur Gilet


Saturday, 6 August 2016


So last summer, I shot with my friend Jos, in the Queen of Roses shoot. This shoot was heavily inspired by Dolce & Gabanna's Golden Heart collection for Fashion week 2015. When I did this shoot, I felt like I was in an editorial, like a spread in Vogue. I have high ambitions, so I will have a spread in Vogue one day, watch this space. Anyway, I posted a throwback to the head shots from this shoot, and you all literally went gaga, and for that I thank you. Now, being a secret makeup lover, I decided to do a make up post, because why not? I keep promising them don't I?

summer makeup look for black women

I wanted to  create a spring/summery pink  look, that was suitable for darker skin tones. Making sure I had a great base, slayed eyebrows, and golden eyes; was imperative to creating the Queen of Roses look. I mean, if I was going to look like a Queen, I'd have to feel like one, right? To do this, I used my A la carte cosmetics, skin tint foundation which was customised for my skin tone. Followed by concelear which was used under the eye, and on my forehead to add a glow. Blending that in, I finished off my base using the A la Carte cosmetics silk touch powder, in Bronze.
With a slayed base, I realised that my brows, eyes and lips needed to follow suit. Using the Sleek Make up, Eyebrow stylist in Dark, I created sculpted brows that my bestie and beauty editor for FBL Bloggers, Humayra would be proud of. I love you girl! I had a bit of a play round with lip combos, first using the NYX Jumbo lip pencil in Burgundy  and using Gosh Velvet touch lipstick in Twilight.

For my eyes, I used the Sleek Au Naturel palette & Vintage Romance palette to create a golden smokey eye. Winging the eye with my trusty, Barry M liquid eyeliner, I created a regal eye look, finishing the eyes off with the Maybelline Colossal Volume mascara to add drama to my lashes. To finsh off the look, I added the Sleek Make Up blush, in pink sprint on my cheeks.

summer makeup look for black women

So what do you think? I really enjoyed shooting this and playing with my make up, and creating conceptual looks. If you want me to do more looks like this, let me know.

summer makeup look for black women

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