So I admit it, I have been going a little instagram crazy! But that is because I was approached by American Eagle Outfitters (AEO) to be apart of their new denim campaign, #AEODENIMDIARIES. I had already worked with the brand, when I modelled their yellow jacket, as part of the Fashion bloggers tea party(post here). So I was super hyped,when they wanted to collaborate again!
The #AEODENIMDIARIES campaign, is a social campaign which focuses on individuality and personal style when it comes the classic staple item, jeans. Me and a few other influencers, were given a pair of AEO jeans to style up, and shoot in some of our favourite locations. AEO wanted to see who we were. So in addition, to sharing pretty pics of us in the jeans, we were asked questions like where we would wear our jeans, and how we would style them up.
I chose to shoot my pics at the British Museum, when chilling with new blogger pal, Anne-Sophie from City Cookie. I am an extrovert, so I like to do fun, outrageous and sometimes dangerous things, so that explains the jumping pic. The jeans are super soft, and high waisted which is imperative for my big bum and sensitive skin, usually a jump like that would've ended with embarrassment with typical tight jeans, but the fabric of the AEO jeans did not disappoint!
I AM WEARING:
When I wear my jeans, I keep it simple but always fashionable. So I paired the jeans, with my H&M crop top, Primark necklace and Superdry leather jacket. I wanted to add extra edge, so I paired the jeans with my fave boots from River Island.
Not only was the #AEODENIMDIARIES a massive social campaign, but the brand was also hosting the Future of Fashion event at Westfield. This was a pretty sick event which allowed customers to experience the SS15 in a futuristic way! Think virtual reality glasses pretty cool stuff. As per usual, I am always busy, like always. But I did manage to get to Westfield White City to see the AEO pop up shop, and my pics on the video wall, which looked pretty great.
If you didn't get a chance to see the Future of Fashion Event, or get a chance to visit the AEO pop-up, then no worries, as the event is moving to Westfield Stratford City on April 2nd-April 4th.