How Instagram's Changing Algorithm is Hurting Creativity for Content Creators

Hey guys, it's Jess, and I know it's been ages since I last blogged. To be honest, it's been a bit of a struggle lately to keep up with my content creation, especially with everything going on in the world right now. But I wanted to take a moment to talk about something that's been weighing on my mind: the changing Instagram algorithm and how it's impacting my ability to connect with my audience.

You see, I've been working towards becoming a full-time content creator since 2022, and I recently got signed with a talent agency. I was thrilled to take this next step in my journey, but I quickly realized that Instagram just wasn't showing my content like it used to. Even though I'm really working on a strategy and implementing best practices, my posts aren't getting the same reach and engagement they used to.

As someone who's been creating content for over a decade, this is frustrating and a bit disheartening. It feels like no matter what I do, the algorithm is always one step ahead of me, favoring reels and ads over other types of content. It's tempting to give in and just start churning out more of the same, but that's not what I got into content creation for.

So, I've decided to go back to basics and focus on what truly matters: authenticity and creativity. I'm embracing storytelling and showing more of my personality through Instagram stories, and I'm experimenting with different formats and styles to see what resonates with my audience. It's a process, and it's not always easy, but I'm committed to staying true to myself and my creative vision.

For all of you in the same boat, I wanted to share some tips on how to navigate the changing Instagram algorithm and stay true to your creative vision:

1.Embrace storytelling and authenticity: 

With the rise of Instagram reels and ads, it's easy to get caught up in producing content that's designed to go viral or get lots of likes. However, it's important to remember that authenticity and storytelling are always valuable. Don't be afraid to show more of your personality and share personal stories or experiences with your audience. This can help you build a deeper connection with your followers and stand out in a crowded social media landscape.

2. Experiment with different formats and styles:
While it's important to stay true to your creative vision, it's also important to be willing to experiment and try new things. This can help you find new ways to connect with your audience and keep your content fresh and engaging. Try out different formats, such as Instagram reels or live video, and see how your audience responds. You can also experiment with different styles, such as using different filters or editing techniques, to see what resonates best with your followers. 

3. Focus on engagement, not just likes:

While it's easy to get caught up in chasing likes and followers, it's important to remember that engagement is what really matters. Focus on building a community and fostering meaningful conversations with your audience. This can help you create a loyal following that will support you even as the algorithm changes. Make sure to respond to comments and messages, ask for feedback, and collaborate with other creators to help build your network and grow your brand.

Despite the algorithmic challenges, I believe it's important to stay true to your authentic self and your creative vision. That's why I'm going back to basics and focusing on storytelling and showing more of my personality through Instagram stories.

If you're struggling with the same issues on Instagram, I want you to know that you're not alone. It can be tough to stay motivated and inspired, but it's important to remember that creativity and authenticity are always valuable. Don't give up on your dreams, and keep pushing forward with perseverance and a little bit of luck. We can all find success as content creators, no matter what the algorithm throws our way.


  1. Although I have never had an Instagram account, I can sympathise with the travails of people struggling to deal with (often frustrating) changes so many social media platforms institute, algorithms included.
    Your tips for navigating the changing Instagram algorithm sound like the could be helpful when applied to other platforms as well.
    P.S.: You look absolutely gorgeous in all of your photographs.

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