SUPERDRY| AW14 PREVIEW, ISLINGTON STORE OPENING AND CHRISTMAS IN JULY

SUPERDRY AW14 PREVIEW
TOP-MISSGUIDED|TROUSERS-BOOHOO|WEDGED TRAINERS-DEBENHAMS
SUPERDRY AW14 PREVIEW
SUPERDRY STORE OPENING IN ISLINGTON
KIMONO-PRIMARK|TOP-CHIARA FASHION|NECKLACE-RIVER ISLAND
SUPERDRY STORE OPENING IN ISLINGTON
SUPERDRY CHRISTMAS IN JULY AT THE REGENTS STREET STORE
MAXI DRESS-PRIMARK|SHOES-NEW LOOK
SUPERDRY CHRISTMAS IN JULY AT THE REGENTS STREET STORE


So regular readers to LWIG know that I love Superdry and I have been lucky enough to be invited to their events (see past event here ) . This year has been no different and I have been to three really great event during the year, and rather than separating the posts I decided to show you what I have been up to in one place!!

SUPERDRY AW14 PREVIEW

Back in March, I headed to the Superdry flagship store in Regent Street to view the upcoming AW14  collection. Now since summer is drawing to a swift close, boo, it only made sense to show you the lush items that will be trickling into the store this upcoming season. I was really impressed with the collection. I am always drawn to the jeans and coats from Superdry. I loved the level of detail in all the pieces, I was especially drawn to the embellishment on the leather jackets. The jeans were great as ever! Soft, great shades and brilliant fit. I actually own a pair at the moment, and if you are looking for a great pair of jeans, head over to your nearest Superdry store. I was surprised to see that Superdry are doing specs! Now as a wearer of glasses, I was intrigued I will be keeping my eyes on the tortoise shell ones. As well as great clothing the food was delicious! I couldn't get enough but thought it was best that I left otherwise all of it may have been gone.

SUPERDRY STORE OPENING IN ISLINGTON

In sunny July, I headed to trendy Islington to view the new Superdry concept store! As well as being in a great location, the store featured the Superdry premium denim range, leathers, Superdry + Timothy Everest and main collection classics. The atmosphere was live! The DJ was pumping some old school tunes from the late 80s and 90s. I am talking Biggie, Missy,Lil Kim and of course a party favourite Candy by Cameo! The  DJ set was hosted by the In Crowd, which featured Model Ricki Hall! You can see he sticks his tongue at me in the Youtube video, lol. Other up and coming bands were the sick Them and Us and there was a live performance by Big Deal, but I had missed that.The layout of the store was very spacious and I loved seeing all the products, I was so tempted to pick up a few pieces but I had to restrain myself! If you want to see what the store looked like for yourself, then click on the Youtube video above. Have you ventured to the new concept store?

 SUPERDRY CHRISTMAS IN JULY

 It is totally weird to think about Christmas when it is in the middle of Summer. But for those of you who don't know, July is when all the fashion and beauty brands start showcasing their range for Christmas. Superdry hosted their Christmas in July at their flagship store in Regent Street! As soon as I stepped in, it was like it was actually winter and I was venturing into a  ski lodge in the Alps. Ah a girl can dream!! I was intrigued to see the new beauty lines from Superdry, now I think this range is under rated, but if you are looking for affordable and great pieces deffo give them a try. I swear by the eyeliner pen and mascara. For Christmas, I saw the usual Timothy Everest and main collection classics, which I liked. But what really caught my eye was the leather dress. It was a great mix of feminine and edgy and the shape was lush. Now it was too thick, so if you were to choose this piece you wouldn't sweat like a pig, but it was warm enough for the upcoming season. I also was impressed with the accessories, mainly the watches.. I try to wear watches often but I always rely on the phone, but having a look at the new ranges, I may have to make an effort to wear some. 

Now any event review, wouldn't be complete without me talking about the food!! It was orgasmic!! Chocolate filled crepes with banana, milkshakes,sweets and cakes. I was in heaven, I really don't know why I am not fat yet! 


So that was my Superdry round up, what do you think of the upcoming lines? If you like any of the range, be sure to check out the site and you can get discounts here!


8 comments

  1. I looove superdry and really enjoy seeing the xmas previews so early it gets me so excited. We have one in Brighton and I want to snap everything up especially the jeans and hoodies xxx

    Blonde of Carbs

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  2. this event sounds so fun, I love the outfits you wore to each one, especially the first one with the chambray tie front top

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  3. Looks like fun events! Your outfits are gorgeous... love your trousers in the first!

    Lauren | laurenthedaydreamer.co.uk

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